Unit One: Company Operation and Management公司運作和管理

1.8 Business Ethics 商業(yè)道德

相關(guān)單詞掌握：

Credo 信條

Integrity 誠信，正直

Recall 召回

Corporate performance 企業(yè)運作，亦作Company performance

Turnover 營業(yè)額

Dividend 紅利，股息

Pay off 盈利，還清(債務(wù)等)

Mitigate　減輕

Corporate social responsibility 企業(yè)的社會責任(簡稱CSR)

Compensation 補償

Mini-presentation

商業(yè)道德(Business Ethics)是指公認的道德規(guī)范在具體商業(yè)情景(business situation)和商業(yè)活動(commercial activity)中的應(yīng)用。在商務(wù)決策和運作過程中，越來越多的企業(yè)會遇到這樣的問題：環(huán)境問題(environmental issue)、信用問題(credit issues)、社會責任問題(corporate social responsibility)等。因此，遵守商業(yè)道德成為企業(yè)經(jīng)營方式(business practice)的重要環(huán)節(jié)。目前在國內(nèi)外，商業(yè)道德已經(jīng)被納入主流商務(wù)教育中，如工商管理碩士(MBA)的必修課。

What’s important when…?

Measuring corporate performance 衡量企業(yè)績效需要考慮哪些要點?

1.Business ethics 商業(yè)道德

2.Environmental protection 環(huán)境保護

Actually，measuring company performance is not just a case of looking at turnover, profits and dividends. We should also evaluate it in terms of its business ethics. Code of ethics is the core of company culture and is an important tool for companies striving for long-term prospects and growth.

事實上，衡量企業(yè)績效不只是圍繞著它的營業(yè)額、利益和分紅。我們也應(yīng)該去評估其在商業(yè)道德的表現(xiàn)。道德規(guī)范是企業(yè)文化的核心部分也是公司努力發(fā)展長期目標和增長的重要工具。

Besides, companies have the social responsibility to protect the environment. if companies have tried their best to mitigating their own environmental impacts, for instance, to see if they have tried their best to minimize waste in their operations and efficient management of resources.

另外，公司應(yīng)該承擔起保護環(huán)境的責任。例如，我們也應(yīng)該看看公司是否想盡辦法去減少對環(huán)境的影響，或者看看他們是否盡量將生產(chǎn)商的浪費最小化并且對資源有效的管理。

Discussion

Solving the Food Safety Crisis

解決食品安全危機

The confectionary you work for is now facing a serious safety crisis: a small kid was choke on the gel candies you have marketed to children. You have been asked to help solve the problem. Discuss the situation together, and decide:

你們所在的糖果廠正面臨著嚴峻的安全危機：一個小孩食用你們專為兒童生產(chǎn)的果凍時被噎住了。請你們協(xié)助解決這一問題。討論并決定：

1.what should be done with it.

公司應(yīng)該做些什么

2.how to improve the product.

如何改進該產(chǎn)品

(1) We should stop selling the candies immediately and to recall all the product from the market to prevent possible tragedies. We should also warn people and ask them to get rid of the product, particularly those smallgrocery stores that may stock the candies.

我們應(yīng)該立刻停止銷售糖果，同時從市場召回所有的產(chǎn)品以防止類似的悲劇發(fā)生。我們也應(yīng)該警示人們讓他們處理掉這種果凍，特別是那些有可能儲存糖果的小食雜店。

(2) We’re entirely responsible for that accident, we should seek to improve our products.

我們應(yīng)該為事故負全責。我們應(yīng)該需找改善產(chǎn)品的方法。

(3) We should go visit the girl, offer compensation to her parents.

我們應(yīng)該去探望這個女孩兒，為她的父母提供一些補償